Legal
Privacy Policy_
Last updated 1 March 2026
Who we are
Implausible Limited is the data controller for personal data collected through this website and our research platform. You can reach us at hello@implausible.io.
What we collect
Account details you provide (name, email), experiment session data you generate, and technical data such as device type and aggregate analytics. We do not collect special category data.
Why we use it
To operate your account, run experiments, train and evaluate our research models on anonymised data, keep the platform secure, and communicate with you about the programme. Our lawful bases are contract, consent and legitimate interests.
Anonymisation
Session contributions are separated from identifying details at capture. Model training uses anonymised data only.
Sharing and storage
We share data only with processors who host and secure our infrastructure, under contract. Data is stored in the UK/EU and retained only as long as needed for the purposes above.
Your rights
You may request access, correction, deletion, restriction or portability of your data, object to processing, and withdraw consent at any time. Email hello@implausible.io. You may also complain to the UK Information Commissioner's Office.